(Ecofin Agency) - Traditional telecom models are becoming outdated, prompting a shift to cloud-based platforms that reduce operational costs while enhancing scalability and efficiency. This move future-proofs MTN’s operations, ensuring long-term growth and sustainability.

MTN South Africa has partnered with LotusFlare, a cloud-native digital commerce and monetization platform provider, to drive innovation and improved customer experience in the South African telecom market. The partnership was announced on February 28.

Sam Gadodia, CEO of LotusFlare, expressed excitement about the collaboration, stating:
"We are thrilled to partner with MTN South Africa, a true leader in the African telecommunications market. Our Cloud platform will help MTN realize its vision of delivering an exceptional customer experience."

The partnership will see MTN utilize LotusFlare’s Cloud platform to improve its flexibility in adapting to changing customer demands. This initiative is expected to set a new benchmark for digital transformation within the country’s telecommunications sector.

This move supports MTN’s Ambition 2025 strategy to lead Africa’s digital transformation by leveraging its brand, infrastructure, and technology. Integrating LotusFlare’s Cloud platform enhances MTN’s agility, enabling faster adaptation to customer needs. It also aligns with MTN’s commitment to accelerating implementation through strategic partnerships for greater digital impact.

Hikmatu Bilali