(MELBET) - The reliable gaming brand MelBet will retain the status of Juventus Official Regional Betting Partner for the 2024/2025 season. The parties have extended their agreement for at least one more year and are preparing to give fans even more unique experiences. The territory of the partnership will remain in the MENA and Africa regions.

The contract terms include placing MelBet branding on the Allianz Stadium LED advertising panels for the Sub-Saharan Africa and MENA regions during all Juventus home matches in Serie A and the Italian Cup. The company can use the club's logo for all types of communication activities and will also allow first team players to participate in photo shoots and create video content for social media networks. Also in the new season, the Partnership will continue to provide football and sports fans with numerous competitions with valuable prizes.

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About MelBet

MelBet is an international gaming company founded in 2012. During this time, the brand has earned the trust of more than 1,000,000 player. More than 1,000 sporting events with the highest odds are available daily on the MelBet website. The brand’s clients regularly participate in dozens of promotions, receiving valuable prizes.

About Juventus

Juventus Football Club, founded in 1897, is the third oldest Italian club and one of the most titled clubs in Europe. The team has won Serie A 36 times, the Italian Cup 14 times, the Italian Super Cup 9 times, and the Champions League twice. The team plays its home matches at the Allianz Stadium, which has a capacity of 41,507 people, and the total number of Juventus fans worldwide is more than 440 million.