(Ecofin Agency) - Moroccan Venezia Ice will soon launch the brand into international expansion. Indeed the company has just announced that the Saudi investment fund Swicorp has become the majority shareholder.

It indicated that this new arrival in the capital of the company is part of its expansion strategy which will require an investment of over 125 million dirhams. This financing will be used to improve its position in the Moroccan market and to broaden its product offer, reports Medias 24. Moreover, the traditional ice cream maker will establish itself in key markets over the next three years, thereby generating 250 new jobs.

According to Jean-Guillaume Habay, member of Swicorp's Board, the stake acquisition in Venezia Ice stems from its desire to take part in this adventure. A desire motivated by the profile of the company which he described as "a company with competitive, proven and defendable advantages, managed with rigor, professionalism and transparency".

Created 16 years ago, Venezia Ice has 39 stores in 15 Moroccan cities.