(Ecofin Agency) - In Guinea, the mining company will roll out its communication strategy through various press outlets which have been selectively chosen. The company decided to formalise this partnership by signing contracts with these communication media. The ceremony took place this 19 October 2015 at the headquarters of the company which manages a bauxite mining operation in Guinea, a investment worth USD 5 billion.

The General Manager of GAC, Mamady Youla, then reflected on the importance of these agreements with the media. "This initiative is part of our communication strategy which we have thought and are applying methodically. We thus wished to formalise these relationships with the press. Because we view communication as a fundamental aspect of any activity. We therefore wanted to work on a marketing strategy, then set up this strategy through the partnerships we have just signed with these media outlets", he explained.

Among these media partners, there is the news website Africaguinee.com and the media group Le Lynx/La Lance which published the daily La Lance, the weekly Le Lynx or the radio Lynx Fm. "We estimated that the media outlets we selected have really stood out. In our environment, they are among the best", the Managing Director of GAC declared.

In response, the editor-in-chief of Africaguinee.com, Hassimiou Souaré, applauded the transparency of the agreements. However, no amount has been disclosed. Souleymane Diallo, Director of Le Lynx/la Lance group, for his part, mentioned the need for GAC to share "information with the media outlets" to prevent mishaps in the media.